The Montreal-based bank brought its earned media value up to $1 million by building an internal system for employees to share ...

Social media can be a double-edged sword for small businesses. On one hand, it represents a free and effective way to reach out to your audience and expand your reach. But on the other hand, it can ...

With the emergence of short-form video content, brands now have an unparalleled opportunity to engage with audiences in novel and profound ways. In today's rapidly evolving digital landscape, where ...

Long-form content can showcase true expertise, demonstrate value and build trust with consumers, but getting audiences to ...

Before the existence of social media, brands needed to use a third party—such as a newspaper, brochure or broadcast outlet—to communicate with audiences. Social media channels broke down that barrier, ...

Holiday marketing is no longer just a three-day shopping sprint, but a three-month marathon requiring strategic planning, ...

Despite the inherent downsides and dangers related to social media, it does offer many benefits. For example, you may use social media to stay in touch with faraway family members or reconnect with ...

Young adults who took just a one-week break from social media showed improvement in depression, anxiety and insomnia symptoms ...

We sell seats, not windows.” This was Ryanair’s official response via its X (formerly Twitter) account after a passenger ...

It's a 10 ® Haircare, the award-winning, independent professional haircare brand beloved worldwide, proudly announces the ...

Biased or misleading medical advice shared by social media influencers can cause harm and requires coordinated action by ...