SPECSAVERS IS ADDING a touch of quiet luxury to its designer line-up with the arrival of Christopher Esber, marking the Australian designer’s first foray into eyewear. Known for his precise tailoring ...

Specsavers and Penguin are inviting crime thriller enthusiasts to help three authors create a novella through social media. The #youdunnit partnership between Specsavers and Penguin will see crime ...

Specsavers has been working with Fujitsu to use a combination of retail technology systems to create a single view of each of its customers across its global business. In 2015, the UK optical retailer ...

Recently, optical retailer Specsavers generated significant buzz on social media by staging a unique experiential out-of-home stunt. The campaign, which involved a branded van positioned atop a rising ...

Specsavers might be a high street name, but in 2022 the business was facing an inconvenient truth – a third of UK optical customers rejected the brand. Among detractors, the retailer was viewed as a ...

Delivering incremental eye tests is the core challenge for Specsavers, but how in a Modern Search world when advertisers all have access to the same technology, do you differentiate and deliver a ...

Peter Wright is only eight weeks into his new job as CMO at Specsavers, but already he’s thinking about how he can add more value to the brand, adjust its operations and help to steer it in a global ...