While many Hip-Hop heads continue to debate who’s the rap game’s GOAT with names like Biggie, Drake and Jay-Z being tossed around, many triple OG’s would place Hip-Hop icon Rakim Allah at the top of ...

Even if he hadn’t done any firmware hacking on this hard drive [Sprite_TM’s] digital exploration of the controller is fascinating. He gave a talk at this year’s Observe, Hack, Make (OHM2013) — a ...

The brand has plans on launching an extensive OOH activity to support its new positioning, ‘Seedhi Baat, No Bakwaas’ Sprite, the soft drink brand known for its cheeky irreverence, has quite a few ...

If you’ve ever cracked open an ice-cold Sprite on a hot summer day, or taken a sip of the soda fresh from a McDonald’s machine, you’ve probably experienced that eye-widening first moment that the ...