For years, big tech companies like Amazon and Google have been trying to make virtual try-ons engaging to encourage consumers to shop more online. Startups also tried to solve for inspiration and fit ...

Welcome to the future of fashion; your style is chosen with a button from the digital dressing room. Using the AI-powered ...

Beauty brands were some of the first players to dabble in augmented reality (AR) years ago, quickly ramping up investments to embrace the technology and let consumers digitally sample products. Now, ...

In an era where technology increasingly affects our daily lives, virtual try-ons have emerged as a compelling innovation in consumer psychology. From clothing and accessories to makeup and eyewear, ...

eBay is one of the leading patent filers in virtual try-ons. Some other key patent filers in the space include Nant Ip and Walmart. Walmart’s recently launched Be Your Own Model, powered by its Zeekit ...

The eyewear industry is seeing a new shift in consumer behavior. Shopping for glasses is no longer limited to in-person stores, and online purchases have risen. A report by SkyQuest found that 12.4 ...

Fashion brands entered this Black Friday seeing green not just because of sales but because they’re offering more sustainable products than ever before. From carbon-neutral T-shirts to sustainable ...

Welcome to the future of fashion, where the dressing room has gone digital and your personal style can be curated by the click of a button. The world of fashion is undergoing a digital transformation, ...