*Shaquille O’Neal and Lil Rel Howery are in talks to join Kyrie Irving of the NBA’s Cleveland Cavaliers in the basketball drama “Uncle Drew,” reports Variety. The film is based on Irving’s “Uncle Drew ...
Pepsi MAX went to a pick-up game in Bloomfield, NJ pretending to shoot a documentary on a basketball player named "Kevin." When his Uncle Drew came into the game ...
Given that almost 1.7 million people saw the movie, co-produced by Pepsi, in its first weekend, it seems clear that more “branded content” movies are in consumers’ future. As opposed to selling, ...
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