(Logo: http://www.newscom.com/cgi-bin/prnh/20090416/IBMLOGO) Through Unica, IBM is acquiring enterprise and cloud-based marketing software solutions that help ...

AdExchanger.com: Thinking back to the beginnings of Unica, was there any seed that you can point to, that speaks to the strategy of the Unica unit within IBM today? YUCHUN LEE: There’s a parallel ...

NEW YORK — IBM Corp. said today it has agreed to buy Unica Corp., a marketing services company, for $480 million, or $21 per share. The acquisition brings IBM deeper into the advertising business, a ...

IBM announced its plans to acquire software firm Unica this morning, with a payout of about $480 million in cash. The acquisition will built out IBM’s portfolio of business software and technology ...

NEW YORK (Reuters) - IBM said on Friday it will buy marketing software firm Unica Corp for about $480 million in cash to expand its business software and technology services, sending Unica shares up ...

NEW YORK - IBM Corp. said Friday that it has agreed to buy the marketing services company Unica Corp. in a $480 million deal that would give IBM more tools to meet its customers' growing demand for ...

IBM is offering $21 per share to acquire the publicly held Unica and it expects to close the deal sometime in the fourth quarter of 2010, subject to Unica shareholder approval and other regulatory ...

NEW YORK (MarketWatch) -- IBM said Friday it'll pay $21 a share, or $480 million, to buy Unica Corp. in a cash transaction that values the Waltham, Mass. marketing technology firm at a premium of 120% ...

NEW YORK -- IBM Corp. said Friday it has agreed to buy Unica Corp., a marketing services company, for $480 million, or $21 per share. The acquisition brings IBM deeper into the advertising business, a ...

IBM said Friday it intends to purchase marketing software maker Unica for roughly US$480 million, in a move that will boost Big Blue’s capabilities for creating focused marketing campaigns. The deal ...

IBM said Friday it will buy Unica in a deal worth $480 million. Unica makes marketing automation software. Under the terms of the deal, IBM will pay $21 per share in cash for Unica. Unica shares ...