Google Adwords is a lead generation tool for salespeople all over the world. When Salesforce.com included an application for Google Adwords, many flocked to it. Recently though, Salesforce announced ...

Salesforce.com presents an interesting case study in the use of social media. While the big buzz in social media continues to center around brand-building, salesforce.com thinks about social media in ...

Salesforce is introducing a new AI-powered research tool called Einstein Relationship Insights (ERI) that it said autonomously mines the web and disparate data sources to uncover account and contact ...

Marketing is understandably obsessed with conversion rates: increasing conversions by a few additional percent can make a huge difference to the bottom line. But how can we generate leads from those ...

The true story of the Oakland A's baseball team's data-driven approach to scouting and player recruitment, as portrayed in the popular book and movie "Moneyball," has become a classic example of how ...

Palantir (NASDAQ:PLTR) and Salesforce (NYSE:CRM) appear well positioned to take the lead among software firms in monetizing artificial intelligence applications headed into 2025, according to Wedbush.