News

Google updated its Search Quality Rater Guideline. Read this article to find out how to navigate Google’s warning signals.
Kaitlyn Pearce explains why Audio Network limits the use of AI for video marketing in favour of human creativity.
As users shift to AI chatbots for search, Athena helps brands track and improve their mentions in AI responses.
Cloudflare is testing a new way for websites to charge AI companies that use their content to train models, run inference, or ...
Is AI marketing software really 'powered by' AI? Or is it just a small element used to justify a strapline? Opinion piece.
Mastercard’s fraud-prevention program is now available in Asia Pacific to support small businesses facing rising disputes.
Website tracking checker is a tool that allows you to review how data tracking operates on your website and identify areas ...
Zuckerberg’s Meta is stepping up its AI efforts, targeting startup founders and experienced developers, investing $14.3 ...
Solana has come back strong after a tough time in the market. This article examines the moves that have led to its recovery and offers some marketing advice for businesses of all sizes. Solana’s ...
In the age of AI, your brand is what machines say about you. Jason Barnard explains how to shape that narrative through credibility, brand trigger phrases, and a unified digital footprint.
Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Average marketing budgets have fallen to 7.7% of overall company ...