Perfect Corp.’s releases a Beachy Vibes virtual AR try-on bringing to life The Beachwaver Co.’s Good Vibes hair care collection. NEW YORK--(BUSINESS WIRE)--Perfect Corp., the leading AI & AR beauty ...

Snapchat is launching “Sponsored AR Filters,” a new ad option that allows brands to target the social media app's 414 million daily active users via augmented reality filters. Brands now have the ...

TikTok’s uncertain future in the United States is prompting marketers to consider diversifying their advertising channels to mitigate potential risks should the platform no longer be available to them ...

Snapchat has announced it will enable advertisers to create branded augmented-reality filters on the platform. The instant messaging app, which denounced its social media status earlier this year, has ...

Shader aims to challenge industry heavyweights like Snap’s AR development platform Lens Studio and TikTok’s Effect House, with its no-code AR creation tool that generates custom effects, 2D masks and ...

WhatsApp is working on a new set of filters and call effects using AR. A low-light and new touch-up mode should offer extra flexibility. Lists will let you organize contacts and groups for quick ...

AR effects are on the rise on Snapchat, TikTok, and Instagram, appearing across billions of videos. Artists, labels, and music marketers are finding new ways to promote tracks via these AR filters. AR ...

Jay primarily writes news and deals posts for Android Police. Before joining AP, he spent the past several years yammering on about the crazy world of Android for various tech outlets. Besides ...

Snap's face filters and AR mirrors are moving outside of its app. Is this part of getting the world ready for a future of AR glasses? Scott Stein Editor at Large I started with CNET reviewing laptops ...

A new WhatsApp Android beta update is rolling out for some beta testers, which introduced AR call effects and editing tools that enhance the overall video calling experience on the app. WhatsApp was ...