By Mimosa Spencer PARIS (Reuters) -British fashion designer Kim Jones is stepping down as artistic director for menswear at Christian Dior, the LVMH-owned label said on Friday, signalling a potential shift in its design approach as the brand struggles with slowing sales.

After some months of speculation, it has been confirmed this morning that Kim Jones is to leave his role as the artistic director of Dior ’s menswear line, seven years after his appointment.

PARIS – Kim Jones, the menswear designer at Christian Dior Couture, is leaving the struggling LVMH label after seven years in the role.

Just one week ago, the British fashion designer wowed Paris Fashion Week with one of the most stupendous Dior Men’s shows of his career. Today, Jones announced his exit from the French luxury house after a seven-year tenure in which he accelerated the convergence of men’s fashion,

Kim Jones is stepping down from Dior Homme. As artistic director of the house’s menswear operation, the British designer collaborated with brands like Nike and artists including Raymond Pettibon. He closed out his tenure with a show last week at Paris Men’s Fashion Week and was named a Chevalier de la Légion d’Honneur,