As Los Angeles Lakers’ LeBron James enters another chapter of his legendary NBA career, the league’s all-time leading scorer also carries the longest standing signature sneaker line in sports today.

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

Like in past years, LeBron James has once again seemingly debuted his upcoming Nike signature shoe during an offseason workout, in preparation for his 23rd NBA season this fall. On Monday night, James ...

Check our Sneakers news for more upcoming releases and breaking content! Only the Jumpman, Michael Jordan, has more career signature models than LeBron James, joining both MJ and Kevin Durant as the ...

Los Angeles Lakers forward LeBron James and Colorado Buffaloes football coach Deion Sanders are two of the most influential athletes in American sports history. In addition to dominating sports ...

As unveiled by Nike yesterday, the rollout of the LeBron 23 will reference 23 moments and storylines from the King's illustrious basketball career, spanning from his days playing for St. Vincent-St.

LeBron James Inside the 'House of King James' Exhibit in Shanghai. Via Leander Gomez Echoes of “LBJ! LBJ! LBJ!” were ringing through the four-story shopping center in Chengdu, China, and the sound was ...

Los Angeles Lakers star LeBron James seemingly shared the clearest look yet at his upcoming Nike LeBron 23 sneakers Thursday on his Instagram story. James previously sparked speculation about the ...

While he’s not a sneaker free-agent like Golden State Warriors star Stephen Curry who has been rocking some sweet Nikes ...

Yeah. LeBron James has a new Nike commercial in which he is kind of desaturated but there's a really shiny crown in his hands. In slow motion, he puts the crown on his head, and then he looks at the ...