In the power struggle of importance, the pendulum is swinging over to prioritizing sales — at least according to Demand Gen ...

Just a couple years ago, Devin McDonnell, Executive Producer of Devenio Podcasts, found himself pitching the value of podcasting and videos to businesses. Now, his position has shifted from education ...

Staying ahead in B2B sales and marketing requires keeping up with the latest trends and strategies, but finding the right ...

With Microsoft spending a whopping $26.2 billion to purchase LinkedIn, the company is positioning itself with the likes… ...

Online communication via email and mobile devices may be on the rise, but face-to-face engagement with customers and… ...

Autopilot, an email marketing and automation software provider, has released a new lead generation channel called Proactive Headsup.

Act-On Software launched a social media module as part of its marketing automation tool. The company said the… ...

Brightcove, an online video technology platform, has launched a new Virtual Event Experiences solution, designed to provide organizations… ...

Seeking to build up its cloud-based offerings, Oracle announced it has agreed to acquire NetSuite for $9.3 billion.… ...

Infer, a provider of predictive marketing solutions, has released a new account-based behavioral scoring solution. The company said… ...