Bingo! Tedhe Medhe’s Bihu campaign brought Assam’s festive energy to Guwahati through engaging street activations, ...

The move comes despite Microsoft posting stronger-than-expected earnings for the latest quarter, reporting $25.8 billion in ...

Sandeep Ranade of Hansa Research unpacks how the cricketing behemoth is not just playing the game but masterfully rewriting ...

Discover 100+ bold campaigns that defined 2024. The Yearbook of Campaigns by Social Samosa spotlights ideas, strategy and top ...

This modification marks a departure from the simpler format introduced by X in 2023, when the platform removed the lower info ...

We trace SW Network's decade-long journey from a bootstrapped startup to a steadily growing independent agency, highlighting ...

In the absence of a finalised framework, unauthorised and unregulated hoardings have continued to mushroom across Mumbai.

With WPP potentially sunsetting GroupM, industry experts say the fallout could include layoffs, a shift in brand equity, and ...

In an era where consumers are bombarded with thousands of brand messages daily, even standout ads risk being forgotten or ...

The technology is being gradually introduced to enhance Google Shopping listings, allowing for a more immersive and detailed ...

As of Tuesday, the Google wordmark remains unchanged, and the company has not confirmed whether the refreshed design will ...

CMOs are prioritising paid media and cutting back on agency and labor costs to maximize ROI, as marketing budgets remain flat ...