Explore Apple Inc.'s $4T market cap, AI strategy, and growth outlook. Click to learn how AAPL tackles tech competition and ...

Ming-Chi Kuo said the company will be under significant pressure to improve Siri and Apple Intelligence by WWDC 2026.

RDMA via Thunderbolt 5 brings 10x faster links for Apple Silicon clusters, helping you run larger AI models on affordable M4 ...

Apple is set to pay $1 billion annually to license Google’s Gemini AI to revamp Siri. This is not a strategic partnership; it is an expensive Strategic Tax on Failure. This is the price Apple must pay ...

Forbes contributors publish independent expert analyses and insights. Ewan Spence covers the digital worlds of mobile technology. 'Tis the season of phone launches, with every manufacturer releasing ...

Apple has an internal AI chatbot it is using to test new Apple Intelligence services. It's named after the Latin word for "truth." When it comes to improving Apple Intelligence and keeping the promise ...

Still, if you haven't got the time or creativity to put together your own playlist, there's now a way to do so with the help of AI. A new integration between ChatGPT and Apple Music allows the popular ...

Most artificial intelligence applications make a call to a server to access a large language model. That can be slow and energy-intensive, and it requires an internet connection. One significant trend ...

Apple's top artificial intelligence executive is exiting just as the company is trying to prove it can still shape the next era of computing. The abrupt departure of John Giannandrea, the senior vice ...

The book is the result of excellent journalism that fundamentally misunderstands the problem it is documenting – but a must read as it unfolds the drama behind platform policies ...

Martin Lang heads up enterprise mobility at SAP. He has led the company to deploy tens of thousands of Macs, iPhones, and ...

Originally centred around the iPhone and then the iPad, the App Store spread to Apple Watch and the Mac. Latterly it moved to Apple TV and Apple Vision Pro so all are featured in the awards. There’s a ...