The pharmaceutical company’s latest partnership with Incremental and Skai drove a 32% boost in iROI, delivering nearly a third more sales per ad dollar.

“Incremental celebrates the strong results of our collaboration with Bayer and Skai,” said David Pollet, CEO of Incremental. “Integrating incrementally measurement directly into media activation ...

L&T clarifies Chairman's comments on nation building and India's ambitions, while Sandeep Verma of Bayer Consumer Health highlights the need for work-life balance in India. Verma addresses ...

The trend toward larger deal sizes is likely to continue as companies seek to bolster their pipelines amid a looming patent ...

BOCA CHICA (United States) - Seventh test flight of SpaceX's Starship, the world's largest rocket (2200 GMT) VIDEO. PICTURE. LIVE VIDEO. PODGORICA (Montenegro) - Students protest following the mass ...

Laurent Mekies says Racing Bulls’ results prove there’s no “magic” in sharing Red Bull parts despite the early 2024 hype. Red ...

India and Germany reaffirmed their commitment to enhancing agricultural cooperation during a meeting between Agriculture ...

Rare Disease Day is recognized every 28th (or sometimes 29th) day of February, and there are approximately 30 million reasons ...

Despite a cold start to the day, most of the U.S. will experience seasonably mild temperatures on Thursday. However, ...

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The Premier League returned with a blockbuster start to a bumper midweek special and talkSPORT is here to bring you all the ...

More than half (53%) of patients reached remission after one year of Omvoh treatment and 46% experienced healing of the ...