Google expands Demand Gen ad tools ahead of Video Action Campaigns sunset
Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...
DeepSeek Chatbot Beats OpenAI on App Store Leaderboard
The Chinese firm said training the model cost just $5.6 million. Microsoft alleges DeepSeek ‘distilled’ OpenAI’s work.
Gemini AI can see and talk to you about what's on your screen – which could be more helpful than it sounds
Google is giving its Gemini AI assistant a new perspective, your view of what's on a smartphone screen. Specifically, the ...
MediaPost22h
AI Search Riddled With Challenges - Measurement, Data Privacy
A recent study finds 55% of marketers are concerned about data privacy, while 55% say they need to understand how platforms work and 49% are worried about keeping up with the pace of innovation.
Yahoo wants to compete with Google and Microsoft through the power of nostalgia
Yahoo plans to make a nostalgic comeback by leveraging its classic services and incorporating AI. Competitors like Google are struggling to maintain user trust, leaving room for Yahoo to advance the ...