David Beckham Posted An Underwear Campaign Just In Time For Valentine’s Day. For context, David Beckham is the face of the campaign for Boss One, which is a bodywear collection.

"I once said that my bodywear modelling days had come to an end," David teased in a statement Victoria Beckham is giving the people what they want! The fashion designer, 50, is gushing over his husband David Beckham’s new underwear campaign for Boss on Instagram.

The corridors on the way down into the cavernous, screen-walled venue were lined by some of the images of Beckham which, by the time this post is published, should be generating exactly the level of focus on its new bodywear range that Boss was hoping for.

FAMILY AFFAIR: The Beckhams came out in full force to support David Beckham’s steamy Boss One underwear campaign reveal in King’s Cross, London, on Thursday.

David Beckham was supported by his wife Victoria and their children, Romeo, Cruz and Harper at the launch of his latest David Beckham x BOSS One campaign in London

The sports star, who signed a multiyear global partnership and design deal with Hugo Boss for the Boss brand last May, is now stripping down to his skivvies for the Boss One Bodywear collection. It will be the first true underwear campaign for the German apparel brand and the marketing plan is extensive.