Beginning with the 2025 NCAA Tournament, women’s college basketball will finally receive financial “units,” just as the men’s teams have for years. Units are multi-million dollar payments the NCAA awards to conferences based on the number of games a given team plays in the March Madness tournament.

Now, so-called performance units that represent revenue will be given to women’s teams playing in the tournament. A team that reaches the Final Four could bring its conference roughly $1.26 million over the next three years.

Florida basketball has established a strong NCAA Tournament resume thanks to a strong start to the 2024-25 season.