Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

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I t's not unfair to say that HBO Max (formerly Max) has been going through somewhat of an identity crisis. – so much so that even the brand itself seems to be getting fed up, de ...

WBD’s streaming service ‘Max’ is ‘HBO Max’ again, and the internet mocked the seemingly pointless change with memes.