Warner Bros. Discovery marketing chief Shauna Spenley says she and other senior execs expect a "hot take" from John Oliver on ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as ...

Max is going back to its original name, HBO Max, after two years. Executives promise increased focus on the high-quality, ...

What makes a meme-marketing campaign successful and what the future might look like for brands trying to stay relevant online ...

Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse, ...

This Hulu original teen comedy stars Sam Morelos as Abby Flores, a nerdy high schooler who spends her days playing video games and fantasizing about her crush, Max Warren (Matt Cornett).

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...