Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

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WBD’s streaming service ‘Max’ is ‘HBO Max’ again, and the internet mocked the seemingly pointless change with memes.

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as ...

Max is going back to its original name, HBO Max, after two years. Executives promise increased focus on the high-quality, ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Warner Bros. Discovery marketing chief Shauna Spenley says she and other senior execs expect a "hot take" from John Oliver on ...

From May 9-11, watch these three underrated movies on Max: a fantasy romance, a shark attack thriller, and a laugh-out-loud comedy.

HBO has already offered some top-tier TV during the first half of 2025, including a brilliantly bizarre entry in Nathan ...

Garena Free Fire MAX uses daily redeem codes as a smart marketing strategy to boost engagement, build community loyalty, and drive organic growth through urgency, FOMO, and social media integration.

This award is for the most effective B2B cross-platform marketing campaign with above and below the line elements designed from the outset. The award winner will have achieved success across other ...