KSI recently responded to DanTDM’s criticism of their newly launched business, Lunchly on X (formerly Twitter). DanTDM expressed his disappointment in creators for selling “crap” for the sake of money.

The launch of Lunchly, a brand co-founded by YouTube influencers MrBeast, Logan Paul, and KSI, has sparked controversy. Positioned as a direct competitor to the Lunchables brand, Lunchly’s entry into the food market has been met with skepticism and criticism.