The third most-watched video on the NBA YouTube channel isn't game footage or a dunk highlight reel. It's a commercial.

If you look at the sports calendar this week, you will notice a busy slate for Christmas Day and almost nothing scheduled for ...

NBA Christmas Day viewership increases 84% vs. last year, averaging 5.25 million viewers per game in the U.S. Official ...

With the Christmas holiday upon us, Rutgers men's lacrosse decided to recreate one of the most iconic advertisements of ...

Los Angeles Lakers star LeBron James was prominently featured in the new "Jingle Hoops" Christmas Day commercial from the NBA ...

These jerseys were introduced in the NBA's Christmas commercial that featured Dwight Howard, Carmelo Anthony, Joe Johnson, Russell Westbrook and Dwyane Wade dribbling to the tune of "Carol of the ...

The alt-cast featured animated versions of Knicks and Spurs players with Disney characters occasionally subbing into the ...

The NBA may not be the biggest league playing games on Christmas anymore, but its 2024 lineup offers plenty of intrigue for those that take part in this annual basketball holiday. Who might go ...

Today, the NBA on Christmas Day reaches spectators in more than 200 countries and over 50 languages. Learn more about the ...

Across all major networks, the NBA saw a massive 84% increase in ratings on Christmas Day, the most in the last five years. In total, the NBA averaged 7.76 million viewers with a peak of 8.32 million.

Big audiences on Christmas Day helped ESPN’s NBA viewership narrative do a complete 180. According to ESPN PR, the network’s NBA programming is up 5% versus this time last year — completely ...

During what has been an interesting NBA season, much of the talk around the league has oddly focused on 3-point volume, ratings.