NBA ON CHRISTMAS: The new Jingle Hoops commercial is here and is lovely Some teams, like the Milwaukee Bucks, have expressed ...

For a brief moment, holiday sweaters turned into NBA jerseys and teams wore special Christmas gear. We look back at this fashion trend.

NBA Christmas Day viewership increases 84% vs. last year, averaging 5.25 million viewers per game in the U.S. Official ...

The third most-watched video on the NBA YouTube channel isn’t game footage or a dunk highlight reel. It’s a commercial.

The alt-cast featured animated versions of Knicks and Spurs players with Disney characters occasionally subbing into the ...

The NBA has been playing on Christmas Day since 1947, and this year will be no different. The league has once again left five ...

Knowing this, the NBA strategically decided early on to schedule games on Christmas Day that showcase the league's top teams and best players in an effort to captivate television audiences.

The NBA may not be the biggest league playing games on Christmas anymore, but its 2024 lineup offers plenty of intrigue for those that take part in this annual basketball holiday. Who might go ...

During what has been an interesting NBA season, much of the talk around the league has oddly focused on 3-point volume, ratings.

Big audiences on Christmas Day helped ESPN’s NBA viewership narrative do a complete 180. According to ESPN PR, the network’s NBA programming is up 5% versus this time last year — completely ...

The NBA and Christmas go together as well as any other festive paring this time of year. Kevin Durant and Bradley Beal led the way with 27 points apiece as the Phoenix Suns closed out Wednesday's ...

Today, the NBA on Christmas Day reaches spectators in more than 200 countries and over 50 languages. Learn more about the ...