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Releasing on Oct. 30, “Pokémon Trading Card Game Pocket” is bringing card collecting, deck building and trainer battling directly to your phone. Now, you can experience the joy and unpredictability of opening “Pokémon” card packs virtually and create a customized deck of “Pokémon” cards to be the very best, like no one ever was.

Uh oh, it looks like The Pokemon Company has cracked the formula to make digital Pokemon TCG as moreish as its erstwhile CCG rivals.