I grew up in St. Louis, eating it at potlucks and barbecues and the occasional birthday party, but for most of my life, I had no idea how to answer that question.

Legend has it that gooey butter cake was created by accident, at some unspecified moment in the first half of the 20th century in St. Louis, in an unnamed bakery, with an unclear set of ingredients.

Blue Bell's Gooey Butter Cake Ice Cream is in stores beginning today, Monday, March 18, 2024, the same day Blue Bell products arrive in St. Louis.

Blue Bell reveals new flavor “as delicious as the cake made famous in St. Louis” for limited time by: Rachel Estrada. Posted: Mar 18, 2024 / 07:42 AM CDT. Updated: Mar 18, 2024 / 07:42 AM CDT.