Don’t be surprised if the Samsung Galaxy S25’s fresh approach ends up making believers out of the AI agnostics.

But there's one other thing about the Galaxy S25 series that didn't change from last year's phones, and I'm willing to bet it irks no one. The Galaxy S25 costs the same as what Samsung charged for the Galaxy S24 when it released those phones last year.

We all pretty much knew that's what would be featured at the show, and that's what we got. Just like last year, the prices start at $799, $999, and $1,299 for the Galaxy S25, S25 Plus, and S25 Ultra, respectively.