Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

Microsoft reported its second quarter 2025 earnings and it showed that its search and advertising revenue was up 21%. The previous quarter it was up 18%, then 19% but before than it was 12% and 8% - ...

In the fast-paced world of digital marketing pay-per-click PPC advertising has become one of the most effective methods for driving traffic generating leads and increasing sales However the landscape ...

Thanks to the screenshots OP attached, many of us were able to follow suit, some waiting a few hours in the customer support ...

UnitedMasters brings musicians to the creator economy, CNN layoffs show broadcasting's issues, AI-generated media dazzles and ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Google may have pushed some improvements to the reporting system within Console. Now Google can show how soon the report was ...

Considering Microsoft ends up buying TikTok, the company might be able to use the platform to boost its existing services, ...

Discover how generative AI is transforming SEO practices, from content creation to voice search optimization, without losing ...

As Vicky Pattison’s deepfake documentary exposes the dark side of AI images, these are the best ways to report sexually ...

We recently published a list of Jim Cramer’s Bold Predictions About These 12 AI Stocks. In this article, we are going to take a look at where Alphabet Inc.