Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Apple and Google are intensifying the AI arms race with rapid announcements, including making Gemini Live free following ...

For more complex requests that can’t be handled on-device, Apple is launching Private Cloud Compute. The cloud intelligence ...

Clearly, investors are betting that Apple's new AI iPhone will reinvigorate sales and lead to earnings growth. If you believe ...

Apple is also Arm's most valuable customer as the iPhone makes up roughly half of the company's revenue. Of course, Apple ...

The "integration of AI into Apple's popular devices will allow users to customize their home screens even more, get better ...

Apple showed off some very cool AI features coming in iOS 18 this fall. But you're going to need a specific iPhone model in order to check them out.

The new Apple Intelligence within the new Apple iPhone 16 provides a surprisingly practical approach to AI. It’s straightforward, helpful, and well, boring — a stark contrast to Microsoft’s ...

Apple’s watchOS is getting a few AI-powered upgrades, the company revealed at its Apple Event 2024 on Monday. Most were revealed at the company’s Worldwide Developers Conference (WWDC ...

Apple’s annual product launch Monday failed to immediately capture the hearts of investors, as shares of the world’s biggest company slumped during the event largely focusing on previously ...