Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

Warner Bros. Discovery’s streaming service is ‘HBO Max’ again. Does this indicate a refocus on franchise, legacy, and prestige TV?

Warner Bros. Discovery announced at the Upfront event on Wednesday (14) that the company’s streaming platform will revert to ...

Max's wide array of network partners bring the heat this week, with a true crime investigation, urban legend debunking, and a ...

The argument was that HBO was a brand for elites and would turn off “everyday” people who didn’t worship at the altar of ...

In its latest rebrand, HBO has brought back the 'HBO Max' name, and leaned into the chaos by poking fun at itself online.

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by ...