Footage of the brand's Jan. 26 Paris show will tap into the capabilities of the iPhone 16 Pro Max, the latest high-end device from Apple.

The actual live video will be streamed courtesy of the phone's slow motion feature and there will also be close-up runway shots.

As Jacquemus ‘ Spring 2025 “La Croisière” Paris runway nears – set to go down in just about in week in the former home of French architect Auguste Perret – Simon Porte Jacquemus has shared a key update regarding the imminent showcase: the show will be entirely shot on the iPhone 16 Pro Max.

Simon Porte Jacquemus is known for staging his shows in extraordinary locations all over the world. After putting on a so-called “impossible show” last season at the legendary Casa Malaparte in Capri,

French fashion house Jacquemus, renowned for its cinematic runway presentations in countryside locales, is making a much-anticipated return to Paris Fashion Week, this time with a high-tech twist. For its upcoming collection, Jacquemus will collaborate with Apple to revolutionise the way fashion is captured and shared.