As GameStop employees lose their jobs, the meme stock millionaire potentially sets his sights on a new stock to pump.

Unity Software stock is rising after a post from Keith Gill that may or may not have anything to do with the company.

Unity was one of 2024’s worst performing stocks. New social media posts from Keith Gill might boost the stock in the short term, but they won’t fix the company’s game development platform.

Key Takeaways Unity Software shares jumped Thursday, a day after a social media post by the meme stock hero known as "Roaring Kitty" featuring a clip of the late musician Rick James, who had a song called "Unity.

With 7.8% of Unity’s shares sold short, there could be a significant drop in the stock if it turns out Roaring Kitty’s enigmatic X post is not about Unity Software.