Jaylen Brown Catches Strays From Nike After Giannis Antetokounmpo’s 59-Point Game
Nike Basketball, Antetokounmpo's sponsor, took a not-so-subtle shot at Boston Celtics guard Jaylen Brown, making reference to ...
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Atlanta Hawks Officially Unveil Their Nike NBA Fly City Edition Uniforms
The Atlanta Hawks today officially unveiled their Nike NBA Fly City Edition 2.0 uniform and corresponding court, which is ...
Video: Kevin Durant Announces AJ Dybantsa, Ace Bailey, More as New Nike NIL Athletes
Phoenix Suns star forward Kevin Durant had the pleasure of introducing Nike's next generation of NIL basketball athletes. In ...
"The Untold Story of How Nike Turned an NBA Fine into Marketing Gold With Michael Jordan: The $7 Million Nike Deal That Adidas Ignored"
Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...
Nike signs 12-year partnership extension with NBA, WNBA and G League
Nike will continue to design and manufacture NBA, WNBA and G League uniforms and on-court apparel through 2037.
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8 most expensive Nike sneakers of all time
The most expensive Nike sneakers ever were worn by the all-time great basketball player, Michael Jordan. Over the years, Nike ...
Ja Morant, Nike release new Nike Ja 2 colorways
Ja Morant's Nike Ja 2 is coming full-force in 2025. Check our Sneakers news for more upcoming releases and breaking content!
2024 NBA Cup City jerseys, ranked from best (Jazz, you did it!) to worst (Nuggets, WYD?)
It's that time of year again, folks. For the 2024 NBA season, it's time to take a look at the newest "City" jerseys Nike an ...
Basketball is having a moment, and that's good news for Nike
Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...