Because different e-mail solutions may exclude subscribers when sending to a mailing list, comparing open and click rates ...

News and journalism are, importantly, two different things. News companies need more focus on the latter to meet audience ...

OVB Media embarked on an ambitious project to align its two historically competing newsrooms. The change included fostering a unified team dynamic that could thrive under a shared subscriptions ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...

Stampen Media needed to balance ad revenue and user revenue as it experimented with which articles to place behind a paywall ...

Data journalism leverages the power and interactivity of digital media to draw in audiences with personalised insights from ...

Recognising that AI is revolutionising the news media industry, Omni wanted to empower all its journalists to understand the ...

Marketing to Gen Z is far less scripted than in the past. The strategy is really about letting different messaging fly, ...

Over the course of two days in India's tech and start-up hub, INMA will delve into best practices in diverse business models, application of AI and new technologies, and surfaces lessons that can be ...

Local news media in the United States has found automated content to be particularly helpful in producing hyper-local stories ...

INMA is featuring the winners of its 2024 Elevate Scholarship in partnership with Google News Initiative. Today’s spotlight: ...