Bingo! Tedhe Medhe’s Bihu campaign brought Assam’s festive energy to Guwahati through engaging street activations, ...

Discover 100+ bold campaigns that defined 2024. The Yearbook of Campaigns by Social Samosa spotlights ideas, strategy and top ...

Sandeep Ranade of Hansa Research unpacks how the cricketing behemoth is not just playing the game but masterfully rewriting ...

The move comes despite Microsoft posting stronger-than-expected earnings for the latest quarter, reporting $25.8 billion in ...

This modification marks a departure from the simpler format introduced by X in 2023, when the platform removed the lower info ...

With WPP potentially sunsetting GroupM, industry experts say the fallout could include layoffs, a shift in brand equity, and ...

We trace SW Network's decade-long journey from a bootstrapped startup to a steadily growing independent agency, highlighting ...

As of Tuesday, the Google wordmark remains unchanged, and the company has not confirmed whether the refreshed design will ...

In the absence of a finalised framework, unauthorised and unregulated hoardings have continued to mushroom across Mumbai.

The technology is being gradually introduced to enhance Google Shopping listings, allowing for a more immersive and detailed ...

CMOs are prioritising paid media and cutting back on agency and labor costs to maximize ROI, as marketing budgets remain flat ...

In an era where consumers are bombarded with thousands of brand messages daily, even standout ads risk being forgotten or ...