Activists are calling for a nationwide boycott of Target stores following the company's decision​ to roll back its diversity, equity and inclusion initiatives.

Although several companies have cut or scaled back DEI programs, Target's reversal on DEI seemed to draw the greatest outrage.

More than 70 people came out to Nicollet Mall in downtown Minneapolis to protest Target’s move in the wake of the Trump administration’s efforts to end diversity, equity and inclusion programs.

Target’s rollback on diversity, equity and inclusion initiatives is raising questions about the retail giant’s philanthropic commitment to fighting racial disparities and promoting progressive values in liberal Minneapolis,

Target will not see a dime of our Black dollars during Black History Month or at any other time,” said a cofounder of Black Lives Matter Minnesota.

Target is not welcome at the Twin Cities Pride Festival this year despite being a longtime sponsor, organizers say, because the company recently ended some of its DEI programs.

Target is ending its DEI program this year, the latest corporation to step away from such policies in the face of scrutiny from conservative groups.

Civil rights activists have gathered outside Target's Minneapolis headquarters to call for a boycott of the retailing giant over its decision to phase out its diversity, equity and inclusion initiativ

Target announced last week that it would end its diversity, equity and inclusion initiatives and investments. Protesters called for a national boycott of Target during a rally Thursday in front of the offices of the Minneapolis-based retailer.