Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Colorado football head coach Deion Sanders returned to the spotlight at Big 12 media days. And called out the media involving ...

Hunter, who spent three seasons with the Knights, had a reunion with his former teammates at this week’s Big 12 Media Days.

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

In the era of paying players, Texas Tech head coach Joey McGuire explains why they have the formula to win now.

Red Raiders continue to be a major player in college sports’ new era of player compensation, beating several heavyweights to ...

From Jim Schlossnagle's rebuilding to Texas Tech's spending and college football as NFL 2.0, there's never a dull moment.

Will Iowa have a better offense than defense? What's UConn's football future? Who will replace Joe Castiglione at Oklahoma?

Texas Tech Using NIL Funding To Become Contenders In Big 12 ...

Texas Tech Hoping NIL Leads To Breakthrough Season ...