So-called NIL rules opened up college athletics to brands looking for ambassadors. Some marketers are now finding even younger talent in high schools.

With excitement building towards the big event, adidas have today unveiled the official match ball for the 2025 FIFA Club ...

Before signing with Nike, Adidas had the chance to make Michael Jordan a very similar offer. Perhaps, in an alternate universe, the NBA star took the deal, and Adidas Jordan shoes actually became a ...

The Baltimore Orioles have built their team through strong drafting and player development throughout their minor league ...

Seven-time MLB All-Star Matt Holliday is a proud father, as both his sons, Jackson Holliday and Ethan Holliday, are about to take the league by storm.

Potential No. 1 overall pick Ethan Holliday is the brother of Baltimore Orioles star Jackson Holliday and son of longtime MLB ...

Stillwater's Ethan Holliday became the first baseball NIL athlete to sign with Adidas, joining his brother in the brand’s ...

Seventeen-year-old infielder Ethan Holliday of S High School has signed with Adidas as its first baseball NIL athlete. The son of former MLB All-Star Matt Holliday, the Pioneer senior is committed to ...

Ethan Holliday is joining the Adidas family as the apparel giant's first baseball NIL athlete. Adidas announced Holliday's ...

Antoine Griezmann has ended his career-long association with Puma and signed for French sports brand Decathlon. The France ...

To remember the life of Kobe Bryant five years following his heartbreaking passing, Larry Nance Jr. opens up about being a rookie during Bryant’s last season in the NBA.