In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off the iPhone's Pro and Pro Max naming conventions.

Dell has overhauled its PC product lineup by shunting nearly all of its PC models into three tracks: Dell, Dell Pro, and Dell ...

Dell announced a slew of new systems and peripherals at CES 2025, organizing them under the new Dell, Dell Pro, and Dell Pro Max brands ...

Alienware’s General Manager says the brand is closely looking at the handheld gaming market and exploring opportunities to ...

Alienware, Dell’s gaming-focused brand, made a significant splash at CES 2025 with the revival of its high-performance ...

Dell has rebranded its XPS, Latitude and Inspiron line of laptops to Dell, Dell Pro and Dell Pro Max, in a move seemingly ...

Dell Technologies introduces a new range of AI-enabled devices under a unified branding strategy to boost user creativity and ...

Dell said it is discontinuing the long-running laptop brands, such as XPS, Inspiron, Latitude, Precision, and OptiPlex, in ...

New Area-51 desktops that will be available in Q1 Dell has decided to revive the famous Alienware Area-51 desktop PCs at the ...

Dell is bringing back Alienware 51 with new hardware and a new design. The announcement was made at CES 2025.

Dell overhauls its PC and laptop naming scheme, replacing XPS, Inspiron, and more with a simplified three-tier system.

The much-heralded Dell XPS line of premium laptops will be no more, as the PC maker rebrands its PCs and monitors in a major ...