News

Max is dead, long live HBO Max: Warner Bros. undoes a mistake
Max is going back to its original name, HBO Max, after two years. Executives promise increased focus on the high-quality, ...
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...
WBD Expects John Oliver Will Have A “Hot Take” About Its HBO Max Rebrand
Warner Bros. Discovery marketing chief Shauna Spenley says she and other senior execs expect a "hot take" from John Oliver on ...
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Max will once again be HBO Max. Yes, it's aware of the irony
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
Hey, at least HBO Max can laugh at itself
The streaming service brand name game of musical chairs continues, but HBO Max nailed its comeback on social. The streaming service branding game of musical chairs continued this week when Warner Bros ...