It was clear that State Farm's Jake had made it big when the red shirt and khaki combo became a Halloween costume. Many fans may not know that Jake isn't actually a completely made-up character.

But others are turning their eyes to its most infamous employee, Jake from State Farm, the fictional character who has been all over TV, starring in ads with NFL great Patrick Mahomes.

In November 2021, State Farm made its TikTok debut through beloved mascot Jake from State Farm (JFSF) in order to increase awareness, favorability, and preference of the company as an insurance ...