The third most-watched video on the NBA YouTube channel isn't game footage or a dunk highlight reel. It's a commercial.

NBA ON CHRISTMAS: The new Jingle Hoops commercial is here and is lovely Some teams, like the Milwaukee Bucks, have expressed ...

NBA Christmas Day viewership increases 84% vs. last year, averaging 5.25 million viewers per game in the U.S. Official ...

The alt-cast featured animated versions of Knicks and Spurs players with Disney characters occasionally subbing into the ...

These jerseys were introduced in the NBA's Christmas commercial that featured Dwight Howard, Carmelo Anthony, Joe Johnson, Russell Westbrook and Dwyane Wade dribbling to the tune of "Carol of the ...

Knowing this, the NBA strategically decided early on to schedule games on Christmas Day that showcase the league's top teams and best players in an effort to captivate television audiences.

The NBA may not be the biggest league playing games on Christmas anymore, but its 2024 lineup offers plenty of intrigue for those that take part in this annual basketball holiday. Who might go ...

Across all major networks, the NBA saw a massive 84% increase in ratings on Christmas Day, the most in the last five years. In total, the NBA averaged 7.76 million viewers with a peak of 8.32 million.

During what has been an interesting NBA season, much of the talk around the league has oddly focused on 3-point volume, ratings.

Big audiences on Christmas Day helped ESPN’s NBA viewership narrative do a complete 180. According to ESPN PR, the network’s NBA programming is up 5% versus this time last year — completely ...

The NBA and Christmas go together as well as any other festive paring this time of year. Kevin Durant and Bradley Beal led the way with 27 points apiece as the Phoenix Suns closed out Wednesday's ...

Today, the NBA on Christmas Day reaches spectators in more than 200 countries and over 50 languages. Learn more about the ...