News

SNS Insider Reveals the U.S. Pet Services Market Achieved USD 0.91 Billion in 2023—While North America Retains Over 34% of Global Market Share with Growing Trends in Pet Humanization, Boarding, and ...
Meet the judges from PEOPLE and the Pedigree brand who will help determine the winner of the 2025 PEOPLE's World's Cutest ...
Danville’s Mike Wickman hopes to drive dog owners into local mom-and-pop shops, breweries or actual grocery stores instead of ...
After rapid growth, Thailand is the biggest overseas supplier of pet food in the United States. Volatility in policy has some ...
Mars becomes first pet food company to adopt global seafood traceability standard. Mars Petcare has partnered with the Global ...
May Mars Petcare US issued a recall in May for select bags of its Pedigree Adult Complete Nutrition grilled steak and ...
Pet care proved a lucrative sector when, in 2022, it grew by 25%, according to the Economic Census 2023 conducted by ...
Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...
The going won’t be easy though. In a high-involvement category, the big challenge for brands is to own the emotional context around the desire for pet health rather than promotion of product features.
Nestle has a large pet food business. In 2024 its pet care business reported 18.9 billion Swiss francs in sales, accounting for 20.7% of the company's total sales that year.
New Delhi: The pet food brand Pedigree has dropped a new campaign, featuring actor and pet parent Kriti Sanon. This new campaign aims to champion the benefits of the wet food category.
Bollywood star Kriti Sanon is lending her star power to a new campaign by Pedigree, aimed at raising awareness about the benefits of wet food for dogs.