Southwest Airlines, Milwaukee's largest carrier, is rolling back another one of its popular policies come January.

Attention frequent flyers: Southwest Airlines announced July 21 that it will be moving to assigned seating starting Jan. 27, ...

Elliott Management is driving Southwest's transformation with revenue updates, seat selection, and cost changes to boost ...

Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the carrier’s business model.

DALLAS, Texas (NEWS RELEASE) - Beginning July 29, 2025, Southwest Airlines Co. (NYSE: LUV) Customers will have options to ...

On Monday, Southwest Airlines announced that assigned seating will become active on Jan. 27, 2026, ending a 50-year tradition ...

Spirit Airlines is ready to fly you to Duval Street. The South Florida-based airline is adding Key West as a destination ...

Assigned seating option becomes available for flights starting January 27, 2026 Customers can select Extra Legroom, Preferred ...

Southwest estimated that the changes would add $800 million to its profits before interest and taxes in 2025 and $1.7 billion ...

Dallas-based Southwest Airlines has nailed down the details and date for its new assigned seating program: January 2026.

Texas-based Southwest Airlines has nailed down the details and date for its new assigned seating program: January 2026. According to a release, travelers will get their first chance to specify their ...

Southwest Airlines Implements Major Change to Signature Offering originally appeared on Parade. It’s the end of an era at ...