Southwest Airlines, Milwaukee's largest carrier, is rolling back another one of its popular policies come January.

Attention frequent flyers: Southwest Airlines announced July 21 that it will be moving to assigned seating starting Jan. 27, ...

Assigned seating is coming to Southwest Airlines in 2026. Here's when, how it will work and how much it will cost to choose a ...

Starting July 29, customers can begin booking tickets with seat assignments for flights departing January 27, 2026.

Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the carrier’s business ...

Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the carrier’s business model.

DALLAS, Texas (NEWS RELEASE) - Beginning July 29, 2025, Southwest Airlines Co. (NYSE: LUV) Customers will have options to ...

On Monday, Southwest Airlines announced that assigned seating will become active on Jan. 27, 2026, ending a 50-year tradition ...

Southwest passengers will soon buy assigned seat tickets as the carrier ends decades of open seating and other perks in the company's bid to save revenue.

Meanwhile, Southwest is also rolling out a new group-based boarding process for passengers starting with extra legroom seats ...

Spirit Airlines is ready to fly you to Duval Street. The South Florida-based airline is adding Key West as a destination ...

Southwest Airlines will make its shift to assigned seating starting January 27, 2026. The low-cost carrier will begin putting ...