Southwest Airlines, Milwaukee's largest carrier, is rolling back another one of its popular policies come January.

Attention frequent flyers: Southwest Airlines announced July 21 that it will be moving to assigned seating starting Jan. 27, ...

Assigned seating is coming to Southwest Airlines in 2026. Here's when, how it will work and how much it will cost to choose a ...

Starting July 29, customers can begin booking tickets with seat assignments for flights departing January 27, 2026.

Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the carrier’s business ...

Sharks open 2025-26 regular season with three-game homestand, starting with the Vegas Golden Knights on Oct. 9 ...

Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the carrier’s business model.

Southwest Airlines will switch to assigned seats on Jan. 27, 2026, the airline announced. Seat assignments will go on sale ...

DALLAS, Texas (NEWS RELEASE) - Beginning July 29, 2025, Southwest Airlines Co. (NYSE: LUV) Customers will have options to ...

On Monday, Southwest Airlines announced that assigned seating will become active on Jan. 27, 2026, ending a 50-year tradition ...

Southwest passengers will soon buy assigned seat tickets as the carrier ends decades of open seating and other perks in the company's bid to save revenue.

For decades, Southwest Airlines was known and praised as a consumer-friendly option for travelers with transparent pricing, a ...