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European brand MSC Cruises will air its first Super Bowl spot this year as it seeks to build awareness in the U.S.

A Louisville native made a Super Bowl Doritos commercial for a contest the snack brand is holding, and he's currently sitting ...

MSC Cruises will debut a 60-second commercial during Super Bowl 59 to promote its new ship, MSC World America, launching in ...

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Any winners will have a chance for their ad to be aired during the Big Game and win $1 million. For PepsiCo and Frito-Lay, that will only add to the costs of playing in the Super Bowl. Fox ...

9 sec ago By Erika Wheless - 1 hour 41 min ago By Ewan Larkin - 1 hour 48 min ago By Asa Hiken - 2 hours 8 min ago By Ad Age Staff - 2 hours 36 min ago By Ad Age Staff - 6 months 2 weeks ago ...

NBCUniversal Chair of Global Advertising & Partnerships Mark Marshall said ahead of CES 2025 that Super Bowl LX ad talks have begun and the way they are going to market is "talking about the power of ...