Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

Microsoft reported its second quarter 2025 earnings and it showed that its search and advertising revenue was up 21%. The previous quarter it was up 18%, then 19% but before than it was 12% and 8% - ...

In the fast-paced world of digital marketing pay-per-click PPC advertising has become one of the most effective methods for driving traffic generating leads and increasing sales However the landscape ...

Considering Microsoft ends up buying TikTok, the company might be able to use the platform to boost its existing services, ...

Discover how generative AI is transforming SEO practices, from content creation to voice search optimization, without losing ...

Microsoft and Google look to be having fun, and as part of its most recent prank, the Windows manufacturer just ...

While Google and Microsoft go head-to-head over Chrome versus Edge and Google Search versus Bing, the much bigger spat is ...

Google search engine is the most popular search engine by far. The complex, deep algorithm makes it simple to find related ...

With over 91% of the global search engine market share, it remains the first stop for billions looking for answers. Whether ...

You can use Google, AI-powered tools, social media platforms, or a combination that benefits from the strengths of each; the ...

The new Rerank tool on Brave (download here) adds a panel on the right side of the search results page. For each domain listed, you can ...

Microsoft has a new strategy to keep users on its Edge browser and prevent them from switching to Google Chrome. According to ...