Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

The new AI iPhone is officially available in Apple stores, hitting shelves in almost 60 countries around the world on Friday ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Apple continues its tradition of decking out the Fifth Avenue store ahead of product launches, this time with glowing rainbow ...

Phone 16 reviews are out ahead of its Friday release. Apple sent some media experts its latest phones to test, and these are ...

Apple Intelligence is, indeed, coming to iPhone 16, including the iPhone 16 base model, iPhone 16 Plus, iPhone 16 Pro, and ...

Apple shares edged lower again Wednesday, pinning the stock near the lowest levels in a month, even as a top Wall Street ...

Apple's AI system, dubbed "Apple Intelligence," will also be available on the next-gen iPads and Macs as part of iOS 18.

The iPhone 16's new camera control button, similar to a DSLR, is generating buzz despite Apple Intelligence features rolling ...

Ahead of the pre-orders for iPhone 16, Apple released three ads about Apple Intelligence features. However, these features ...

Apple is launching the iPhone 16 lineup in nearly 60 countries, including India, but without its anticipated AI software, ...