Samsung spent the bulk of its Samsung Galaxy Unpacked event this year talking about its brand-new AI features. In fact, it took about 30 minutes into the presentation to get to the new S25 line of smartphones before the company once again pivoted to the new AI features packed into the phone.

At Samsung Unpacked S25, Samsung showed off an AI-curated “Now Brief” that transforms the lock screen into a daily report.

At Samsung’s Unpacked 2025 on Wednesday, the company unveiled the Galaxy S25, Galaxy S25+, and Galaxy S25 Ultra. Google marked the occasion with a slew of At Samsung’s Galaxy Unpacked event, the company unveiled an improved Gemini assistant,

Here's everything you need to know about today's Samsung Unpacked, including how to watch, the latest rumors, and so much more.

The Galaxy S25+ and S23+ are tied for durability, at least on paper. Both feature Corning’s Gorilla Glass Victus 2, Samsung’s Armor Aluminum frame, and IP68 dust and water resistance that lets them survive a dip in up to 1.5 meters of water for 30 minutes.

Samsung revealed three new additions to its Galaxy smartphone line at Samsung Unpacked 2025 on Wednesday. The news didn’t bring too many surprises, as the

Across the whole family of Galaxy S25 Ultra, S25+, and S25 smartphones are a set of color variants exclusive to pre-ordering from Samsung’s website. You can secure the S25 Ultra in Titanium Jadegreen, Titanium Black, or Titanium Pinkgold, or the S25+ or S25 in Blueback, Coralred, or Pinkgold only at Samsung.

The first Samsung Galaxy Unpacked of 2025 kicks off an exciting year ahead for Android phones and mobile AI. We're expecting a brand new Samsung Galaxy S25 family, with the premiere Samsung Galaxy S25 Ultra leading the way.

Samsung's Galaxy S25 Unpacked event is now over and Samsung announced a suite of new things to be excited about. Most notably, Samsung's new Galaxy phones

Galaxy Unpacked event is about to be underway. We'll likely get a lot of what you might expect — more AI and the new Galaxy S25 lineup of phones to name a couple — but there might also be some big splashes.

The Samsung Galaxy S25 Ultra is an AI phone through and through, for better or worse. At a starting price of $1,300, does it still deserve a spot in your pocket?